An illustrative 90-day walkthrough of rebuilding an HVAC Google Ads account: tracking first, intent-based structure second, Smart Bidding third. Composite numbers, not a specific client.

An illustrative walkthrough of scaling Meta ads for a DTC skincare brand from €5,000 to €20,000 per month over 90 days. Covers tracking fixes, campaign consolidation, creative rotation, budget pacing and margin guardrails.

An illustrative, stage-by-stage playbook for scaling a Google Shopping account from a profitable plateau to triple the spend. Covers feed quality, margin-based campaign splits, and budget-step rules.