Google Search Ads Setup

Search ads catch people at the moment they are looking for what you sell. A well-built Search campaign is the fastest way for a service business, clinic, SaaS or store to get qualified leads — and a badly built one is the fastest way to burn a budget on irrelevant clicks. We build it the way a senior PPC specialist would build it for their own business.

Who this is for

• Service businesses and local companies in the US, UK and EU: dentists, lawyers, contractors, clinics, agencies, B2B services
• SaaS and lead-generation businesses launching their first paid search campaign
• Businesses that tried Google Ads themselves (or with Smart campaigns) and got expensive, low-quality clicks

What’s included

• Google Ads account setup or cleanup, billing and access structure (you own the account)
• Keyword research with search volumes and CPC estimates for your market; intent-based grouping
• Campaign and ad-group structure (brand / non-brand, services, locations), match-type strategy
• Responsive search ads: 3 per ad group with headlines and descriptions written to your offer; sitelinks, callouts, call and lead-form assets
• Negative keyword lists from day one
• Location, schedule, device and audience settings; bidding strategy for the learning phase
• Conversion tracking: GA4 + Google Ads conversions for calls, forms, purchases or bookings — verified with test conversions
• Launch checklist and a 14-day post-launch check-in with optimization notes

How it works

1. Order and complete the brief (services, locations, budget, goals)
2. Grant access to Google Ads and your website / GA4 (or we create the accounts in your name)
3. We research, build and QA the campaign — 5 business days
4. Launch, then a 14-day check-in; optional monthly management

Fixed price vs. agency retainers

Typical US and UK agencies charge a setup fee plus a monthly retainer from the first month. With a fixed-price setup you pay once, get a complete working campaign and decide later whether you need ongoing management.

Frequently asked questions

What minimum ad budget do I need?

From $1,000 / €1,000 per month for a local service business; competitive niches (legal, insurance, finance) need more because clicks are more expensive. We tell you honestly during the brief if the budget is too small to work.

Does the price depend on the number of campaigns?

The fixed price covers up to 3 campaigns / 15 ad groups, which is enough for most businesses. Larger structures are quoted individually.

Do you also set up Performance Max or Shopping?

Yes — see Performance Max Setup and Google Shopping Ads Setup.

What do you need from me to start?

A short brief (we send a form after checkout), access to your ad account (or we create one in your name) and your website or landing page URL. Most clients complete this in 15 minutes.

Who owns the ad account and the assets?

You do. We build everything inside your own ad account and Business Manager. If you stop working with us, nothing disappears.

What if I am not happy with the result?

You get a 100% refund if you cancel before work starts, and free revisions for 30 days after delivery. See our Refund & Cancellation Policy.

Do you work with businesses in my country?

Yes — our clients are mostly in the United States, the United Kingdom and the EU (Germany, the Netherlands, France, Spain, Italy). We work in English; campaigns can target any language.

Can you manage the campaign after launch?

Yes. Ongoing management is a separate monthly plan with no long-term contract. Many clients start with a setup and add management after the first weeks of data.

Delivery, payment & refunds

• Format: digital service delivered remotely — nothing is shipped.
• Timeline: live within 5 business days after we receive your brief and account access.
• Price: one-time payment in EUR, paid in advance at checkout. Advertising spend is paid by you directly to the ad platform and is not included.
• Billing entity: Individual Entrepreneur Dennis Yildiz (ID 305878299), Tbilisi, Georgia — the charge appears as PPCADS.AGENCY. Invoice sent by email.
• Refunds: 100% refund if you cancel before work starts; see our Refund & Cancellation Policy and Terms of Service. Questions: [email protected].