Practical guides, weekly news and case studies on Google Ads, Google Shopping, Performance Max, Facebook and Instagram Ads — written for business owners and marketers in the United States and Europe.
Google Shopping Feed Optimization: 12 Tips That Work
Twelve concrete Google Shopping feed optimization tips with examples, from title structure and GTINs to custom labels and supplemental feeds. Priority table included.
Instagram Ads for Gyms: Costs, Setup & Creative Guide
A practical guide to Instagram ads for gyms and fitness studios. Covers budgets, Leads objective, radius targeting, GDPR and the creatives that bring trial sign-ups.
Google Ads for Lawyers: Costs, Strategy & Setup Guide
Google Ads for lawyers is expensive but profitable when built right. Learn typical CPC by practice area, which campaigns to run, and how to track signed cases.
PPC News This Week: Google Ads & Meta Updates, Oct 30, 2026
Our weekly PPC news roundup for the week ending October 30, 2026: Google scales ads in AI Mode to ten new countries, Meta switches on product browsing in existing ads and prepares a new conversion measurement default, and Google Ads tests new ad formats.
Facebook Ads for Ecommerce: A Practical Guide for 2026
Facebook ads for ecommerce work when tracking, structure and creative are built in the right order. This guide lays out the full setup for a store in 2026, from Pixel and Conversions API to Advantage+ campaigns, budgets by market and the two Meta changes landing before Black Friday.
Google Consent Mode v2: Guide for Advertisers in 2026
Consent Mode v2 is how Google Ads keeps measuring and personalizing in Europe after a visitor says no to cookies. This guide explains the two modes, the setup steps and the mistakes that quietly cost EU advertisers their conversion data.
Scaling Meta Ads for a DTC Brand: Illustrative Playbook
An illustrative walkthrough of scaling Meta ads for a DTC skincare brand from €5,000 to €20,000 per month over 90 days. Covers tracking fixes, campaign consolidation, creative rotation, budget pacing and margin guardrails.
Facebook Lookalike Audiences: Do They Still Work in 2026?
Facebook lookalike audiences still work in 2026, but Advantage+ audience changed how they’re used. Here’s which seeds produce the best lookalikes, how to size them for US and EU markets, and a two-week test plan.
Google Ads Smart Bidding Strategies: Which to Choose
A practical comparison of Google Ads Smart Bidding strategies: Maximize Conversions, Target CPA, Maximize Conversion Value and Target ROAS. Learn which one fits your account stage and how to set targets that don’t throttle delivery.
10 Performance Max Optimization Tips That Work
Ten specific Performance Max optimization tips with examples: brand exclusions, asset-group structure by margin, search themes, placement and search-term reports, campaign-level negatives and when to add a second campaign.
Facebook Ads Creative Testing: A Practical Framework
Creative is the biggest lever left in Meta Ads. This guide gives you a repeatable Facebook ads creative testing framework: what to test first, campaign structure, budgets, the metrics that matter and a four-week calendar.
Google Ads for Shopify Stores: Setup Guide
A practical guide to Google Ads for Shopify stores: how to connect Merchant Center, which campaign types to run first, what to budget and how to fix tracking. Includes a step-by-step setup checklist and FAQ.