Practical guides, weekly news and case studies on Google Ads, Google Shopping, Performance Max, Facebook and Instagram Ads — written for business owners and marketers in the United States and Europe.
Facebook Ads Cost in 2026: CPM, CPC and Budget Benchmarks (US & EU)
What Facebook and Instagram ads really cost in 2026: CPM and CPC ranges by market and industry, cost per lead and purchase benchmarks, and how to set a budget that produces usable data.
Google Ads Conversion Tracking with GA4: Step-by-Step Setup (2026)
A practical walkthrough of Google Ads conversion tracking with GA4: which events to track, how to import them, enhanced conversions, Consent Mode v2 for the EU, and how to verify everything works.
Google Shopping vs Performance Max: Which Should You Run in 2026?
Standard Shopping gives you control and clean data; Performance Max gives you reach and automation. Here is how to choose for your store in 2026, with a decision table.
PPC News This Week: Google Ads Budget Controls, Meta Updates
The PPC news that matters from October 9–15, 2026: Google finally lets you cap Search partner and Display spend by percentage, API v26 ships Search Lift metrics, promotions get auto-applied, and Meta pushes two default-on changes right before Black Friday.
Meta Conversions API: Why Your Pixel Alone Isn’t Enough
Browser-side tracking quietly loses a chunk of your conversions — and Meta optimizes toward what it can see. A practical guide to the Meta Conversions API: how it works, deduplication, Event Match Quality, setup options, and the mistakes that break it.
Google Ads Cost for Small Business in 2026: Real Numbers
Realistic Google Ads budgets for small businesses in 2026 — what you pay Google, what you pay for management, CPC ranges by industry, and three sample monthly plans with real numbers in euros.