Practical guides, weekly news and case studies on Google Ads, Google Shopping, Performance Max, Facebook and Instagram Ads — written for business owners and marketers in the United States and Europe.
PPC News: Week of October 27, 2026
Meta adds product browsing to existing ads on October 28 and shifts AI liability to advertisers on October 30. Google rolls out retention goals and review summaries. What to do this week.
Instagram Ads for Restaurants: Cost and Playbook
A practical playbook for Instagram ads for restaurants: budgets by market, objectives, radius targeting, creative that sells food and tracking reservations and orders.
Google Ads Quality Score: How to Improve It Fast
Google Ads Quality Score tells you why you overpay for clicks. Here is how to diagnose it and fix expected CTR, ad relevance and landing page experience in 30 days.
Scaling Google Shopping Ads: An Illustrative Playbook
An illustrative, stage-by-stage playbook for scaling a Google Shopping account from a profitable plateau to triple the spend. Covers feed quality, margin-based campaign splits, and budget-step rules.
Facebook Lead Ads: Complete Guide to Instant Forms
Everything a small business needs to run Facebook and Instagram lead ads: form settings that filter out junk leads, typical costs in the US and Europe, GDPR consent, and follow-up speed. Written for service businesses.
Google Ads for Plumbers: Cost, Setup & What Works
A practical guide to Google Ads for plumbing companies: what clicks and leads typically cost in the US and Europe, how to structure campaigns, and how to track calls. Includes a 10-step launch checklist.
Google Ads Agency Pricing Explained: Fees, Models and What’s Fair
A clear breakdown of Google Ads agency pricing models — percentage of ad spend, retainers, hourly rates and fixed-price packages — with typical US and European ranges and a checklist for comparing quotes.
Facebook Retargeting Ads: The Setup That Still Works in 2026
A practical guide to Facebook and Instagram retargeting in 2026: which audiences still work after privacy changes, what to show each segment, how much to spend and the mistakes that burn budget.
Google Ads Negative Keywords List: 150+ Terms to Add on Day One
A ready-to-use negative keywords list for Google Ads, grouped by category, with instructions for applying it at account level and keeping it current from the search terms report.
Google Ads Not Converting? 12 Fixes That Actually Work
A diagnostic checklist for Google Ads campaigns that get clicks but no conversions: 12 causes, in the order we check them in audits, with the fix for each.
Google Ads for Dentists: How to Get Patients Without Wasting Budget
How dental practices should run Google Ads in 2026: campaign structure, keyword and negative lists, local targeting, realistic costs per lead, landing pages and tracking that counts booked patients.
Advantage+ Shopping Campaigns: A Practical Guide for E-commerce (2026)
Everything an e-commerce store needs to know about Meta Advantage+ Shopping campaigns in 2026: how they work, when they beat manual campaigns, how to set them up and what to avoid.