Free calculators and planning tools from the PPC Ads Agency team. We built them for our own proposals and audits and publish them so you can check your numbers before talking to any agency, including us. No sign-up: every calculator runs in your browser.
Calculators
PPC Budget CalculatorPlan clicks, leads, cost per lead and ROAS from a monthly budget.ROAS CalculatorCalculate return on ad spend, your break-even ROAS and the profit left after ad costs.CPC CalculatorWork out your cost per click and what it means for cost per lead.CPM CalculatorCalculate cost per 1,000 impressions for display, video and social campaigns.CTR CalculatorCalculate click-through rate and see how it compares with typical search results.CPA CalculatorCalculate cost per acquisition and the maximum CPA your margins allow.Conversion Rate CalculatorCalculate landing page or campaign conversion rate and the cost of every conversion.
Campaign tools
Google Ads GraderGrade your account from A to F without connecting it.Google Ads Keyword GeneratorKeyword lists in every match type plus starter negatives.Google Ads Benchmark CheckerCompare CTR, CPC and conversion rate with last period and industry medians.UTM BuilderBuild clean campaign URLs for Google Analytics 4 in seconds, with presets for Google Ads and Meta Ads.Google Ads Preview & Character CounterWrite responsive search ad headlines and descriptions with live character limits and a preview.Is Google Ads Right for Your Business? (Quiz)Seven questions, two minutes: an honest readiness score and what to fix before you spend.