Turn a short list of services, buying modifiers and locations into a clean Google Ads keyword list in every match type, plus a starter list of negative keywords. It is the fastest way to build the first version of a Search campaign for a local or service business.
Match types
Negative keyword starter lists
No sign-up, no account access and no e-mail required. Everything runs in your browser; nothing you type is sent to our server.
What this tool does and does not do
It builds keyword combinations and formats them for Google Ads. It does not show search volume or cost per click, because honest numbers for those come only from Google itself. After generating a list, paste it into Keyword Planner inside your Google Ads account (Tools, then Keyword Planner, then Get search volume and forecasts) to see real volumes and bid ranges for your location, and drop the combinations nobody searches for.
How to use the match types
- [Exact] shows your ad for searches with the same meaning as the keyword. Most control, least reach.
- “Phrase” shows your ad for searches that include the meaning of the keyword. A sensible default for a new account.
- Broad reaches related searches as well. Use it with conversion-based automated bidding and a well-kept negative list, not on its own.
Review the negatives before you paste them
The starter lists cover the most common sources of wasted clicks, but some terms may be valuable for you. A training company wants “course”; a budget brand wants “cheap”. Delete what does not fit, then add the list at account level or as a shared list.
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