Most wasted Google Ads budget comes from a short list of repeat problems: conversions counted twice, search terms nobody reviewed, location settings left on default, budgets going to campaigns that never paid back. This checklist is the exact 40-point list our specialists use when they review an account. It is free, and you can print it or save it as a PDF.
What is inside
- Conversion tracking: 5 checks
- Account structure: 5 checks
- Keywords and search terms: 5 checks
- Ads and assets: 5 checks
- Bidding and budget: 5 checks
- Targeting and settings: 5 checks
- Performance Max and Shopping: 5 checks
- Landing pages and reporting: 5 checks
Three checks from the list
- No duplicate counting: one sale or lead equals one conversion (check for GA4 import plus Google Ads tag firing together).
- Location targeting is set to “Presence”, not “Presence or interest”, unless you intentionally want non-locals.
- Keywords with significant spend and zero conversions are paused or moved.
Get the full checklist
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Prefer that we do it for you?
Our free mini-audit is a manual review by a senior specialist with three to five concrete findings, whether or not you ever work with us.
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