Draft a Google responsive search ad with live character counters and see roughly how it will look in search results. Use it to prepare copy before you open Google Ads, or to send drafts to a client or colleague for approval.
Preview
The preview is an approximation. Google chooses which headlines and descriptions to show and in what order, and may shorten them on small screens.
No sign-up and no e-mail required. Everything runs in your browser; nothing you type is sent to our server.
Google responsive search ad limits
- Headlines: up to 15 per ad, 30 characters each. Google shows up to three at a time.
- Descriptions: up to 4 per ad, 90 characters each. Up to two are shown.
- Display paths: two optional fields, 15 characters each.
How we write search ads that get clicked by the right people
- Repeat the search intent in at least one headline, so the searcher sees their own words.
- Put a concrete fact into the copy: a price, a time, a guarantee, a number. Facts outperform adjectives.
- Write headlines that still make sense in any order, because Google combines them freely. Pin a headline only when a legal or brand reason requires it.
- Say who the offer is not for when you need to filter out unprofitable clicks, for example “Commercial projects only”.
- Make sure the landing page repeats the promise of the ad in its first screen.
Frequently asked questions
How many headlines should I write?
Aim for at least eight to ten distinct headlines covering the keyword, benefits, proof and a call to action. More variety gives Google more combinations to test.
Do spaces count as characters?
Yes. Spaces and punctuation count toward every limit.
Why was my ad disapproved?
Common causes are excessive capitalisation, repeated punctuation, unsupported claims and trademark use. Check the policy details shown next to the ad in your account.