Free Google Ads Grader: Score Your Account Without Connecting It

Grade your Google Ads account in a minute without giving anyone access to it. Copy a few numbers from your account for the last 30 days, and the grader scores each area from A to F and tells you where to look first. Unlike graders that connect to your account, this one never sees your data: the calculation happens in your browser.

Required: last 30 days, Search campaigns

Leads or sales

Optional: for a fuller grade

Revenue tracked from ads
Total cost of keywords or search terms with 0 conversions
Add the Quality Score column on the Keywords tab
Column “Search impr. share”

No sign-up, no account access and no e-mail required. Everything runs in your browser; nothing you type is sent to our server.

How the grades are set

Each area is graded against fixed rule-of-thumb thresholds for Search campaigns. For example, a click-through rate of 6.5% or more earns an A and under 1.5% an F; a conversion rate of 8% or more earns an A; spend without conversions under 10% of the budget earns an A and over 45% an F; a Quality Score of 8 or more earns an A. The overall score is the average of the areas you filled in.

These thresholds are deliberately simple. Industries with expensive clicks and long sales cycles will naturally score lower on conversion rate, and Display, Video or Performance Max campaigns should not be judged by Search click-through rates. Treat the result as a pointer to where a proper review should start, not as a verdict.

Where to find the numbers

  • Spend, impressions, clicks, conversions and conversion value: Campaigns view, date range set to the last 30 days, filtered to Search campaigns.
  • Spend without conversions: Search terms or Keywords report, filter Conversions less than 1, and read the total cost.
  • Quality Score and Search impression share: add them through the Columns menu.
Want a second pair of eyes on your numbers?
Our free mini-audit is a manual review of your Google Ads account by a senior specialist, with three to five concrete findings. Request a free Google Ads audit or book a call.

Frequently asked questions

Why does this grader not ask to connect my Google Ads account?

Because it does not need to. You stay in control of your data, and you can use it for a client or employer account without requesting permissions.

Can a person review my account instead?

Yes. Our free mini-audit is a manual review with read-only access and three to five concrete findings.

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