Google Ads is not right for every business at every stage. Before you commit a budget, answer seven questions about demand, margins, your website and how you handle leads. You get a readiness score and a short list of what to fix first. The score is a planning aid based on our experience launching campaigns, not a guarantee of results.
1. Do people already search Google for what you sell?
2. How much gross profit does one new customer bring over the first year?
3. What happens after someone clicks your ad?
4. Can you see which keywords and ads produce leads or sales?
5. How does your monthly ad budget compare with click prices in your niche?
6. How fast do you respond to a new enquiry?
7. Who will look after the campaigns each week?
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How the score works
Each answer is worth 0, 1 or 2 points, and the total is scaled to 100. The questions cover the three things that decide whether paid search pays back: whether demand exists, whether your numbers leave room for the cost of a click, and whether clicks are handled well once they arrive. A low answer on tracking or landing page hurts more in practice than the score alone suggests, so those tips are worth acting on even with a high total.