Twelve concrete Google Shopping feed optimization tips with examples, from title structure and GTINs to custom labels and supplemental feeds. Priority table included.

Ten specific Performance Max optimization tips with examples: brand exclusions, asset-group structure by margin, search themes, placement and search-term reports, campaign-level negatives and when to add a second campaign.

A ready-to-use negative keywords list for Google Ads, grouped by category, with instructions for applying it at account level and keeping it current from the search terms report.

A diagnostic checklist for Google Ads campaigns that get clicks but no conversions: 12 causes, in the order we check them in audits, with the fix for each.