Performance Max Campaign Setup

Performance Max can be the best-performing campaign type in Google Ads — or a black box that spends your budget on brand searches and YouTube views. The difference is in the setup: clean conversion goals, strong assets, the right signals and exclusions from day one.

Who this is for

• E-commerce stores with a product feed that want Shopping + Display + YouTube + Search in one campaign
• Lead-generation businesses with reliable conversion tracking and at least 30 conversions per month
• Accounts already running Search or Shopping that want to add Performance Max without cannibalizing brand traffic

What’s included

• Conversion goal audit — Performance Max is only as good as the conversions it optimizes to
• Campaign structure: asset groups by product category or service, listing groups, budgets
• Asset creation: headlines, long headlines, descriptions, image and video specs (we write; you supply visuals or order our creative package)
• Audience signals: customer lists, website visitors, in-market and custom segments
• Brand exclusions, negative keywords (account-level) and placement exclusions
• Final URL expansion rules, page feeds, campaign-level location and language settings
• Reporting setup: asset group and search-category insights, brand vs non-brand split
• 14-day post-launch check-in with optimization notes

Frequently asked questions

Is Performance Max better than Standard Shopping?

Not always. It depends on your conversion data, margins and how much control you need. We tell you which to start with during the brief — and we can build a Standard Shopping structure instead if it fits better.

What minimum budget do I need?

From $1,500 / €1,500 per month; Performance Max needs conversion volume to learn.

Who owns the ad account and the assets?

You do. We build everything inside your own ad account and Business Manager. If you stop working with us, nothing disappears.

What if I am not happy with the result?

You get a 100% refund if you cancel before work starts, and free revisions for 30 days after delivery. See our Refund & Cancellation Policy.

Can you manage the campaign after launch?

Yes. Ongoing management is a separate monthly plan with no long-term contract. Many clients start with a setup and add management after the first weeks of data.

Delivery, payment & refunds

• Format: digital service delivered remotely — nothing is shipped.
• Timeline: live within 7 business days after we receive your brief, assets and account access.
• Price: one-time payment in EUR, paid in advance at checkout. Advertising spend is paid by you directly to the ad platform and is not included.
• Billing entity: Individual Entrepreneur Dennis Yildiz (ID 305878299), Tbilisi, Georgia — the charge appears as PPCADS.AGENCY. Invoice sent by email.
• Refunds: 100% refund if you cancel before work starts; see our Refund & Cancellation Policy and Terms of Service. Questions: [email protected].